🍂 September Is Here — And We Have A LOT Going On!
September is bringing fall hair, new arrivals, brunettes, wig education, challenges, deals and lots of ways to shop with me live! We have our regular YouTube Live Sales throughout the month, plus Website Shoppable Lives where you can watch AND shop featured items right from the live. And right in the middle of it all, we're doing something especially fun: WIG CHALLENGE WEEK!
Below we have included all the information for a month of FUN!
🍁 SEPTEMBER LIVE EVENTS
Tuesday, September 1 — 5:00 PM ET - LIVE SALE: Cozy Girl Fall
Fall is calling! We're kicking off September with cozy fall vibes, beautiful wigs and some of the seasonal goodies I've been gathering for the boutique. We'll look at great hair for the season along with hats, headwear, accessories and other fun finds to help you transition into fall.
Thursday, September 3 — 5:00 PM ET - LIVE SALE: Jon Renau Partnered Sale
A special partnered live with Jon Renau! We'll be featuring Jon Renau wigs, talking about the brand and taking a closer look at some beautiful styles and colors. Whether you already love Jon Renau or you've been curious about the brand, come hang out and take a closer look with us.
Saturday, September 5 — 10:30 AM ET
WEBSITE SHOPPABLE LIVE: Jon Renau — New Launches Up Close
Let's take a closer look at styles from Jon Renau! We'll explore some of the newest launches, look at the styles and colors up close and talk about what makes these new additions interesting. Best of all, you'll be able to shop right from the live show while we explore.
📍 Watch & shop on the Tia Maria Wigs website: https://tmwigs.com/
Tuesday, September 8 — 5:00 PM ET
LIVE SALE: Hello, Brunette! + You Pick the Deal
We're celebrating September's featured color family—BRUNETTES! We'll explore chocolates, mochas, rich browns, rooted shades and gorgeous dimensional brunettes.
But we're adding a twist... You Pick the Deal is back! We'll let the wheel help determine some of our offers throughout the night. You never know what we're going to land on!
Thursday, September 10 — 11:30 AM ET
WEBSITE SHOPPABLE LIVE: Consignment Deals Up Close
Let's shop some consignment deals! I'll show you available consignment wigs up close while also talking about how wig consignment actually works.
We'll cover what consignment means, why these wigs can offer some fantastic values and how the Tia Maria Wigs Consignment Program works if you have a wig you'd like to consign. And you'll be able to shop the available pieces directly from the live.
📍 Watch & shop on the Tia Maria Wigs website: tmwigs.com
Thursday, September 10 — 5:00 PM ET
LIVE SALE: Fresh Finds & New Arrivals
Let's see what's new! We're looking at fresh finds, newer releases and recently added pieces that you may not have seen yet.
We'll explore styles and colors up close, talk about what makes each one special and, of course, shop along the way.
📍 Watch on YouTube
🎯 WIG CHALLENGE WEEK
September 15–18
One of the BEST things about wearing wigs is having the freedom to change our hair without the commitment. But even with all those choices, it's incredibly easy to find what we like and then keep choosing versions of the exact same thing!
So this week, we're challenging ourselves to change just ONE thing at a time: STYLE • LENGTH • COLOR
You don't have to buy anything. You don't have to make some dramatic change. The challenge is simply to try something you normally wouldn't and see what happens!
Tuesday, September 15 — 11:30 AM ET
WEBSITE SHOPPABLE LIVE: Wig Challenge Week Kickoff
We're kicking off Wig Challenge Week!
I'll pull wigs representing all three of this week's challenges—STYLE • LENGTH • COLOR—and we'll talk about how changing just one element can completely change your look.
Everything featured will be shoppable, and I'll give you a preview of what we're doing during our three Wig Challenge Live Sales.
📍 Watch & shop on the Tia Maria Wigs website
Tuesday, September 15 — 5:00 PM ET
LIVE SALE: Wig Challenge #1 — Switch Up Your Style
CHALLENGE #1: STYLE. Do you always reach for the same type of wig? Tonight we're changing that! Straight, curly, wavy, sleek, tousled, bangs, no bangs, volume and more—our challenge is to try a STYLE that's different from our usual go-to
Thursday, September 17 — 5:00 PM ET
LIVE SALE: Wig Challenge #2 — Change Your Length
CHALLENGE #2: LENGTH. Always wear short hair? Try something longer. Live in long locks? Maybe it's time to see yourself in a bob or pixie!
Tonight we're challenging ourselves to step outside our usual comfort zones and experiment with a different LENGTH.
Friday, September 18 — 5:00 PM ET
LIVE SALE: Wig Challenge #3 — Dare to Change Your Color
CHALLENGE #3: COLOR. We're finishing Wig Challenge Week with color! Go lighter, darker, warmer, cooler or try an entirely different color family.
One of the best things about wigs is getting to experiment without commitment, so tonight we're giving ourselves permission to try the colors we normally wouldn't.
Tuesday, September 22 — 11:30 AM ET
☕ COFFEE WITH TIA: What You Don't Know to Ask About Wigs
After doing so many wig consultations, I've realized that some of the most important conversations aren't necessarily answers to the questions people arrive with.
They're the things people didn't know they needed to ask in the first place.
I'll share some of the things that repeatedly come up during consultations—the little pieces of information where someone says:
“Wait...I didn't know that!”
We'll talk about expectations around fit, density, cap construction, color, lace fronts, fibers, maintenance, lifespan and what actually makes a wig comfortable.
We'll also get into things like why the same color can look different between brands, what customization can and can't do, and how to tell whether something really isn't working versus simply needing an adjustment.
Bring your coffee AND your questions!
📍 Watch on YouTube
Tuesday, September 22 — 5:00 PM ET
LIVE SALE: Boutique Treasure Hunt
You never know what we're going to uncover! We're treasure hunting through the boutique for special finds, fantastic values and pieces you don't necessarily see during our regular themed sales.
Some may be one-of-a-kind or very limited, so come see what treasures we find.
📍 Watch on YouTube
Thursday, September 24 — 11:30 AM ET
WEBSITE SHOPPABLE LIVE: Fall Faves Up Close
Let's look at some fall favorites up close!
I'll share some of the wigs, colors and seasonal finds I'm loving for fall, talk about why they've made my list and give you a closer look while you shop directly from the live.
📍 Watch & shop on the Tia Maria Wigs website: tmwigs.com
Thursday, September 24 — 5:00 PM ET
LIVE SALE: Cap Construction Explained + Live Sale
Lace front? Mono top? Mono part? Hand-tied? Basic cap? What does all of that actually mean—and which features matter for YOU?
We'll use real wigs to look at different cap constructions, talk about fit and comfort and make all that wig terminology a little easier to understand. And yes—the examples are shoppable!
📍 Watch on YouTube
Tuesday, September 29 — 11:30 AM ET
WEBSITE SHOPPABLE LIVE: Your Gift Shopping List
We're making our wish lists!
Join me for a shoppable look at fun finds you may want to add to your own gift list—or tuck away as an idea for another wig lover.
We'll look beyond wigs at products, tools, accessories and boutique goodies that make great little treats and gifts.
📍 Watch & shop on the Tia Maria Wigs website: tmwigs.com
Tuesday, September 29 — 5:00 PM ET
LIVE SALE: Fabulous Finds Under $150
Let's end September with fabulous hair at fabulous prices!
Everything featured in this sale will be $150 or less, giving you a chance to discover some beautiful wigs and special finds without breaking the budget.
📍 Watch on YouTube
🤎 September's Featured Color: Brunette
Throughout September, we'll also be celebrating BRUNETTES! Rich chocolates, warm browns, cool brunettes, rooted shades, dimensional blends, highlights and everything in between. We'll give brunettes their own Live Sale on September 8, but you'll see beautiful brunette shades popping up throughout the entire month.
🍂 Don't Miss a Live!
There is A LOT happening this month, so bookmark this September Live Events blog where you can find the complete schedule in one place.
QUICK REMINDER:
YouTube Live Sales
📍 Tia Maria Wigs YouTube Channel
🕔 Most at 5:00 PM ET
📝 Register ahead of time if you want to claim items
👀 No registration needed just to watch
Website Shoppable Lives
📍 Tia Maria Wigs Website
🛍️ Watch AND shop directly from the live
📝 No Live Sale registration required
Whether you're coming to shop, learn something new, take the Wig Challenge or just hang out with us, I can't wait to spend September with you.
See you live!
Tia
Tia Maria Wigs